Documentation to Purchase a Car Online may be Difficult, but with the Right Tools it can be done
When a person decides to buy himself a car, there are a lot of decisions that need to be made to make this happen. Choosing the right company and model which fits all requirements, consulting close ones and finally completing the documentation process. Out of all the things that a person has to go through while buying a car, documentation process seems to be the longest and the most complicated process. This process becomes even a bigger burden if a person is trying to buy a car online. When customers try to shop online, they often find themselves confused about most of the things on the website, especially when they are trying to buy a car.
A car comes with a hefty price and customers feel insecure buying it online because it’s a bigger and costly commodity than most things previously bought online. Nowadays, many customers want much more information from the dealers than they used to earlier and they don’t prefer waiting in a queue on a phone call to get this information from their agent. Applications like video chat, live chat and co-browsing can completely solve this problem because dealers can respond instantly to the customers and provide them with all the information that they are looking for.
According to, How can online car dealers use live chat support?, 68% of website visitors would gladly use live chat support to contact a dealer and 22% of online shoppers who request information convert to buyers, compared to a 12-15% conversion rate among customers whose first contact is walking into the dealership.
Help buyers complete complicated online documentation with video chat, co-browsing and live chat software
Customers find it extremely frustrating when they can’t seem to understand the documentation process for buying a car online leading to high abandonment rates. By using the video chat application along with the co-browsing application, dealers can easily guide customers through complicated forms and documents online. They can even see and speak to the customer directly, all in real-time. These applications don’t even need to be downloaded by the customers they are simply embedded in the dealer website. Customers will happily utilize these applications because they don’t have time to wait for an e-mail and don’t want to wait on a phone call.
Dealers can simply start out by chatting with the visitors and build rapport with them at the same time. They can also utilize the co-browsing application and lead them through latest offers and services. Once the customers are comfortable with the dealer and have started trusting him, he can then guide them through the completion of the entire documentation process without hassle. According to, How Today’s AutoDealers Succeed in Business?, 75% of the leads that are taken through the system go on to book a showroom appointment leading to improved sales and better conversions.
Therefore, using smart services, like video chat, live chat and co-browsing, makes the entire car-buying process extremely easy for both the dealers and customers.